The latest in road safety innovations including energy absorbing crash products, will be tested by experts at the Automotive Safety Engineering (ASE) in Lonsdale, South Australia.shutterstock_267851780ASE is producing energy absorbing products such as bollards, crash cushions and poles/tree buffers that offer improved safety for both drivers and pedestrians, by better countering vehicle impacts.

Local councils across South Australia are increasingly embracing the bollards which have been installed at numerous alfresco dining hotspots such as Norwood Parade, Hutt Street and Jetty Road Glenelg, and outside childcare centres in Salisbury.

The Department of Planning, Transport and Infrastructure (DPTI) has used energy absorbing bollards on many infrastructure projects across South Australia including the South Road Superway and North East Road and Sudholz Road Safety Improvements Project.

Energy absorbing bollards will continue to be strongly considered by the department to improve safety for road users including on projects such as the Torrens Road to River Torrens, O-Bahn City Access and Darlington Upgrade projects.

The products have been engineered with features such as strategically slotted cellular pockets for controlled crumpling and energy absorption. They provide pedestrian protection from errant vehicles, as well as providing safety to the vehicle occupants.

South Australian Police Minister Peter Malinauskas said, “Last year we were pleased to see a reduction in SA’s road toll to a record low of 86 fatalities.

“However, every death is one death too many. Innovations that reduce the severity of crash impacts and improve protection for pedestrians are fantastic to see, and especially so when they are being produced by a local company.”

A meeting of road safety experts was held to discuss these products and was attended by representatives from VicRoads, the Institute of Public Works Engineering Australasia, the South Australian Local Government Supervisory Officers’ Association, Sakai Australia, SA Police and the RAA, among others.

This partner content is brought to you by Automotive Safety Engineering. For more information, visit

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