Mitsui shareholder Position Partners

An international company has become a corporate shareholder in intelligent positioning technology provider, Position Partners, to amplify innovation across the construction and resource sectors.

Mitsui & Co. (Mitsui) is a Japanese organisation with operations in 66 countries worldwide. Specialising in identifying and realising innovation in businesses across a wide spectrum of industries, Mitsui has more than US $100 billion in assets and has invested more than $15 billion in Australia over the last decade.

For Position Partners, Mitsui’s investment opens the door to numerous collaboration opportunities within the Mitsui network, facilitating greater value to customers through streamlined technology and support. For Mitsui, the investment aligns with a strategic company goal for digital transformation that will optimise business processes.

Position Partners CEO, Martin Nix, said Mitsui’s reach and vision into global business optimisation is considerable and the company’s investment will assist Position Partners to identify and leverage technology that is evolving both within and beyond its core industries.

“By tapping into how various businesses are applying AI and IoT systems, we can continue to offer customers the latest developments to improve their productivity,” Mr Nix said.

Mitsui now holds 20 per cent of Position Partners. As part of the agreement, Daniel Shibata from Mitsui will join Position Partners’ Executive Steering Team to support Position Partners strategic interests through the Mitsui network. Mitsui has also appointed a director to the Position Partners board.

Daniel Todd,  General Manager – Mobility Business Division at Mitsui Australia, said the company is committed to working in cooperation with Position Partners to achieve their shared strategic objectives.

“We look forward to introducing the company to our partners, particularly in the resources sector and in South East Asia where we have already identified opportunities,” Mr Shibata said.

For more information, please contact Position Partners on 1300 867 266 or visit

About Position Partners

With around 270 people in offices Australia-wide, in South East Asia and New Zealand, Position Partners is the largest Australian-owned company focussing entirely on the distribution and support of intelligent positioning solutions for geospatial, construction and mining projects. At Position Partners, we are committed to increasing productivity for our customers and building lasting business relationships around high calibre positioning activities.

Position Partners is partnered with Topcon, as the exclusive Australian distributor for machine control and positioning systems, with complementary solutions from other technology innovators including Z+F 3D laser scanning products, Carlson mining and landfill machine guidance and industry-leading Remotely Piloted Aircraft Systems (RPAS). Advanced hardware systems are powered by sophisticated software platforms that includes Building Information Modelling (BIM) and infrastructure solutions, DynaRoad mass haul and scheduling tools and MAGNET Enterprise surveying software.

A full range of leading instruments and systems is backed by superior service and industry expertise to give our customers the support they need for any project.

About Mitsui & Co.

Utilizing our global operating locations, network and information resources, we are multilaterally pursuing business that ranges from product sales, worldwide logistics and financing, through to the development of major international infrastructure and other projects in the following fields: Iron & Steel Products, Mineral & Metal Resources, Infrastructure Projects, Mobility, Chemicals, Energy, Food, Food & Retail Management, Healthcare & Service, Consumer Business, IT & Communication Business, Corporate Development Business.

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