by Susan Harris, CEO, ITS Australia
ITS Australia has investigated the willingness of Australians to pay for Mobility as a Service products and their preferences for these types of services, and used the key findings to create a vision statement that helps map out the path forward for MaaS.
Over the next 30 years, the size of the Australian population will increase substantially, so much so that between 2017 and 2046, Australia’s population is projected to increase by 11.8 million people.
This scale of population growth, focused mostly in our major cities, offers an exciting opportunity to reconsider how we plan, develop and interact with the built environment, and work to ensure improved national efficiency, sustainability, and importantly, liveability.
“Population growth will transform our cities. Our four largest cities are set to undergo a higher density urban transformation. Our aim for these cities should be to deliver high- quality, higher density living, connected by world-class infrastructure services.”
Infrastructure Australia, Australian Infrastructure Plan: Priorities and reforms for our nation’s future (2016) Transport is a key component of successful cities and communities, and while there is already major public transport infrastructure projects underway in key centres across Australia, the advent of innovative transport technologies and mobility disruptors offers opportunities to drastically change the way we consider transport, as individuals, operators and governments.
In mid-2018, ITS Australia published a report titled Mobility as a Service in Australia: Customer Insights and Opportunities investigating Australians willingness to pay for and preferences of types of services included in a MaaS product. This survey of 4000 demographically representative Australians also addressed the types of governance models customers would prefer MaaS to be developed under.
The key findings resulted in high-level vision statement for MaaS in Australia determined by the project partners and other key stakeholders in the transport and technology sectors across government, industry and academia.
The international experience, particularly in Europe, has seen the rise of collaborative consumption and the growth in business and customer interest in shared mobility services, reflecting a broader transition from an ownership-based economy to an access-based economy.
This has resulted in the emergence of new forms of shared mobility services, including short-term car-share, rideshare, public bike sharing services, and other on-demand transport services, that are changing how customers use the transportation system.