Monkey Media, the publisher behind Infrastructure, has been adapting to the changed world brought about by COVID-19.
The pandemic has seen a significant number of our subscriber base shift to working from home, while many others are involved on the frontline of essential projects.
The demand for timely information has increased, and with the mainstream press providing constant updates on the broader situation, we have dedicated our resources to more analysis and reflection on the impacts on the infrastructure sector.
This has included an increased focus on digital newsletters, social content, videos, webinars and Virtual Conferences, all of which have received unprecedented levels of engagement since March.
According to Infrastructure Editor, Jessica Dickers, the sector has been particularly interested in stories about new infrastructure funding, and the fast-tracking of projects.
“The infrastructure industry has huge potential to help with Australia’s economic recovery, so people are craving updates on projects and funding, to see where these opportunities lie,” Jessica said.
“Content around digital technologies and innovations such as digital twins, for example, is also proving popular with our readers, as is any news on significant megaprojects such as the construction of Inland Rail and the Western Sydney Airport.
“This shows that the sector wants to know more about where the future of the industry is headed and what can be done now to prepare for challenges surrounding population growth, climate change, and the changes to how people live and move around the country after the current pandemic threat is reduced.”
And while change is a constant when it comes to the infrastructure industry and publishing alike, according to Infrastructure Publisher and Monkey Media Managing Director, Chris Bland, some things do stay the same.
“While we will keep updating the platforms and methods of delivery, we have always focused on understanding the industry, and delivering the best content we can to the key players in that industry,” said Chris.
“That part of our approach hasn’t changed, we’re just reaching our audience in more ways now than ever before.”
This adaptation has led to a broader range of marketing services and options for companies looking to get their message to the industry, with custom EDMs, content marketing, lead generation, and Virtual Conferences and webinars among the most popular options.
The changing situation has also seen some changes to the team, with Brett Thompson recently joining as National Media and Events Executive.
Brett brings years of experience in similar roles, and joins long-standing National Media and Events Executive, Rima Munafo.
The two of them will work closely with Infrastructure’s commercial partners to help them develop new content and strategies to communicate with our audience.
Chris said, “I’ve worked with Brett for many years previously, and it’s great to be back on the same team with him again.
There are so many exciting new ways that we’re able to help companies to get their message out there and play a leading role in this sector.
“Brett and Rima both have a great passion for getting results for our partners, and I’m excited about what they’ll be able to achieve in the future.”