The Victorian Government has unveiled a new campaign highlighting women’s success in the construction industry, in an attempt to encourage broader participation in the state’s construction industries.
The ‘She Built It’ campaign – to be broadcast across digital, print, and radio – will aim to address women’s participation in construction trades, who currently account for just three per cent of the state’s workforce.
Running from Monday 26 September, “She Built It” will appear on streaming services, YouTube, Spotify and news sites, in regional newspapers and on radio across the state including multicultural stations.
Appearing in the campaign is mature-age apprentice electrician, Sarah Tabone, who said breaking down gendered barriers was critical to encouraging broader participation in the workforce.
“This campaign was important to me as I wanted to show other women that opportunities are there and the door is open. I hope it breaks down stereotypes and shows how accessible the industry is for women,” Ms Tabone said.
“If even one woman sees this and it helps her to have the courage or plants the idea to walk through that open door, it will make such a difference for our industry.”
The campaign comes as the New South Wales Government launches its ‘Have Your Say’ consultation program, seeking to explore new ways of encouraging greater gender diversity in male-dominated industries.
New South Wales’ Deputy Secretary of Customer, Delivery and Transformation, William Murphy, said women were key in addressing the nation’s major skills shortages.
“As a modern and customer-centric government we are committed to making pathways to trades easier for our customers,” Mr Murphy said.
“The Department of Customer Service’s (DCS) Behavioural Insights Unit (BIU) is supporting Training Services NSW’s Women in Trades Strategy by undertaking research and testing possible solutions.
“It’s important we better understand what does and doesn’t work when encouraging women to begin a trade career, especially in a male dominated workplace.”
